Brand & Sound Design
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Messenger

 What if the beloved MSN Messnenger was brought back?

 What if the beloved MSN Messnenger was brought back?

 

The sonic logo for messenger is composed with digital and acoustic elements. A digital sine wave accents nod to the brand’s past. Layers of piano and acoustic guitar combine to complete the melody, forming a reaffirming chord, providing a sense of familiarity and comfort, while rooting the identity in the real world.

It’s the hand wave from a friend. The chime of a new connection. The original ta-dum.

Screenshot of the Ableton Live project showing the layers of the messengery brand identity.